Bussines Intelligence

Acura Motors

How Acura Motors Designed Their Sales Dashboard At Acura Motors, data-driven decision-making has always been at the core of their business strategy. To empower their sales teams and leadership with real-time insights, Acura developed a comprehensive sales dashboard that brings clarity, speed, and precision into their operations. 1. Understanding Business Needs The process began by engaging with stakeholders — from sales executives to regional managers. The goal was to identify key performance indicators (KPIs) that truly reflected sales performance, such as: Monthly and quarterly sales trends Dealer and regional performance comparison Customer acquisition cost and lead conversion rates Inventory movement and aging stock analysis 2. Data Integration Acura integrated data from multiple sources, including CRM systems, dealership reports, and financial records. By consolidating this information into a single platform, the dashboard eliminated data silos and reduced reporting delays. 3. User-Centric Design The dashboard was built with usability in mind. Visual simplicity and intuitive navigation allowed both executives and ground-level staff to quickly interpret data. Acura prioritized: Interactive charts for trend analysis Heat maps to track regional performance Drill-down features to analyze dealer-level insights Custom filters for timeframes, product lines, and locations 4. Real-Time Monitoring To keep pace with the dynamic automotive market, Acura integrated real-time data refreshes. Sales managers could monitor progress live, identify dips early, and adjust strategies accordingly.